Selling a digital product is a lucrative business model due to the low production cost and the fact that you will be able to keep selling the same product for as long as it remains relevant to your target audience, especially if you have valuable tools like Launch Bible 2.0: http://emarketingchamps.weebly.com/launch-bible-20.html
However, selling a digital product requires you to convince your target audience that the product is valuable. You cannot expect people to purchase your eBook, sign up for your online class or download your Podcast if they just found out about your product.
The best way to sell digital products is to create an efficient sales funnel optimized for a high-conversion rate. The purpose of a sales funnel is to connect with your audience, provide them with something valuable and generate an interest for your products. Ideally, the clients you connected with will end up buying your digital product after going through the sales funnel. However, you can use different marketing campaigns to stay in touch with people who showed an interest in your product but who are not quite ready to purchase it yet.
An efficient sales funnel needs to target the right audience. There is no point in promoting your digital product to Internet users who are not interested in the information you provide via your digital product. You will get better results if your sales funnel is designed to provide relevant and valuable information to your audience, for instance by sharing extracts of your eBook or videos. Don’t forget to use strong calls to action to encourage your audience to interact with you and eventually make a purchase, for instance by encouraging people to connect with you on social media or to subscribe to your newsletter.