When you market your company on the internet, you have to do what you can to raise your ROI, especially when using tools like CliksIT (read my review on GetResponse.com). One of many levers is the on-page conversion rate. By optimizing it, you’re going to produce more profits without raising the cost. This optimization is a trial and error procedure. Nevertheless, there are scenarios in which you are able to learn from other people’s encounter, in order that one can prevent making the exact same errors over and over again.
One of these “small details” that could make a significant change is the positioning of your “calls to action”. When you design a web page, ideally you need to construct it using a goal in your mind. What do you really want your own visitors to do after they read it? Do you want them to subscribe to your newsletter, to purchase something or to go to a particular page? That is your call to action and its particular positioning is essential. You must place it in the most visible area in your page. This means visitors should not have to scroll in order to see it. Additionally, in the event you ever used a heat map generator, you most likely understand which is the area where most users first look when opening your page. This area is normally the top left, closely followed by the very best right. This really is the place where your call to actions ought to be put to be able to improve your on-page conversions.