A headline in a sales letter is similar to the turning shaft on a lighthouse, which is why tools like the headlinr have become so popular. It gets your focus. Should you not have a great headline that gets the attention of your reader, no one will ever even read your sales letter.
It’s the headline which has to capture the interest of the reader; it’s the headline that tickles his fancy, and makes the reader wish to learn more about just what the letter has to say. The headline should be exciting and bait the reader to wonder what’s definitely going to be said further on down the page.
Most of the activities which people take when reading a sales letter or a similar file is subconscious. That means that they really don’t say it out loud, or even believe it, but they’re wondering how this is all going to turn out.
Something like, “Why Apple Cider Vinegar Saved My Entire Life!” as opposed to “Apple Cider Vinegar is Great” You can note that the first headline is far more sensational and to the stage. It says the Apple Cider Vinegar save someone else’s life, which is quite exciting, as opposed to the next statement that seems like it’s being said with a yawn.
A great headline will stop you in your tracks and help it become impossible to move forward whatsoever, until you’ve answered the question in your head about just what the headline is howling at you. One may find the page of Headlinr to be very helpful when looking for a good review. Or, try this: “Learn Why Ice Cream Will Kill You!” that’s a fairly great attention grabber, as opposed to “Ice Cream Might Not Be Beneficial For You.”
It’s possible for you to see the difference. The language of the headline has to be emphatic, not condescending, but exciting to the stage where an individual WOn’t rest until his interest is satisfied by reading the remainder of the sales latter.